Premier Equestrian Lifestyle Brand Offering Customers 50 Percent Discount On Newly-Launched Breeches As Part Of Donation Drive
Lisle, IL – February 14 2018 – EQUO US, LLC (equo.com), a premier line of premium equestrian lifestyle apparel and accessories, has announced the Share The Love Breach Drive as the company’s giving arm, EQUO Fund’s, latest initiative.
“At EQUO, a strong commitment to community consciousness is at the core of many of our business decisions,” explained EQUO founder and president, Anna Dulin, a lifelong equestrian and former Olympic hopeful. “As we continue to expand our line with the launch of our breech, it seemed like a logical step for us to incorporate an element of giving into our launch promotions..”
As part of the company’s launch, customers will receive a 50 percent discount on a pair of new EQUO breeches, with a commitment to send in a pair of gently used breeches, which will be donated to CORRAL Riding Academy. This discount is good towards one of the brand’s three new breeches, available in men’s and women’s “Navy Pier,” “World White,” or “Tryon Tan.”
CORRAL Riding Academy, the partner recipient in the drive, provides therapeutic and academic intervention for young women who have been subjected to abuse, neglect, or poverty. CORRAL stands for “Centered on Riding, Rehabilitation and Learning.” The organization uses Equine Assisted Psychotherapy (EAP) to create positive interactions with rescued horses. EAP sessions are guided by Mental Health professionals, and CORRAL’s therapy horses are able to reach at-risk young women in ways that others in their lives cannot.
“Our organization pairs girls in high-risk situations with rescued horses, empowering them to build bonds of trust and love with an animal partner that will drive lifelong, positive memories and life skills,” explains Joy Currey, founder and president of CORRAL Riding Academy. “Our community has at its center a mission to end the cycle of hurt that perpetuates legacies of self-hatred, mistrust, and abuse among women in America, and our partners, like EQUO, help us make a positive impact on as many young women as possible through targeted donations that help our organization thrive.”
“When my husband and I made the decision to found EQUO, we did so knowing that our first commitment would be to providing our customers and vendors with the highest level of quality in all that we do – from the durability and style of our garments and support for our brand champions to offering the highest level of customer service and satisfaction to our direct consumers and vendor partners,” added Dulin. “Because we also both believe so strongly in a commitment to giving, launching the EQUO Fund as part of our initial brand was also essential to us.”
Each EQUO product is tested by a team of trusted professional and amateur ambassadors at each step, from initial sketches to final prototypes, to ensure that all final products can stand up to the demands of our athletes’ active lifestyles. For more information about EQUO, including retail locations or to shop online, visit equo.com.
About EQUO US, LLC
Founded in 2015 by a team of lifelong equestrians, EQUO (equo.com) strives to create the highest-quality, most durable, and most stylish equestrian lifestyle apparel and accessories for active and discerning athletes and enthusiasts. Each product is tested by a team of trusted ambassadors at each step, from initial designs through final prototype, to ensure that any product in our shop meets the needs and wants of our community’s active lifestyle.
Founded in 2009, CORRAL Riding Academy (corralriding.org) is a non-profit serving at-risk girls age 11–17 in Cary, NC. CORRAL is a long-term intervention designed to shepherd girls through their difficult middle and high school years and into college. CORRAL relies heavily on the power of rescued horses to help girls heal, supporting and challenging each girl according to her individual needs. CORRAL provides Equine Assisted Psychotherapy, tutoring, vocational training, riding instruction and mentoring during after school hours, all at no cost. CORRAL equips girls to take ownership of their choices, so they can apply what they learn and lead healthy, productive lives long after they leave the farm behind.
For CORRAL Riding Academy