Note: Logos should only be shown in the EQUO Wine brand color. If it is not possible to use color, then only use either 100% black when printing or 100% white on a field. Tints should not be used if at all possible.
Used for most display and advertising. This includes OOH and collateral.
Our primary logo is a registered trademark. Unless prior approval has been given the ® symbol must always be presented.
Used when a fast or bold read is required.
The “Q” logo is a registered trademark. Unless prior approval has been given the ® symbol must always be presented.
EQUO U (crest)
The EQUO U crest is the preferred logo for the EQUO U program.
EQUO U (wide)
Should only be used in instances where the EQUO U – crest would be to small for print.
The EQUO Fund
This is the preferred logo for The EQUO Fund
The EQUO Fund (secondary)
This is the secondary logo for The EQUO Fund. This logo should only be used for quick hit scenarios, profiles, and other marketing instances.
This is the preferred logo for EQUO’s BARN.LIFE program
EQUO logo usage with other brands
Here are some of the guidelines for using the EQUO logo with other logos.
The EQUO logo should be equal in height to other horizontal logos.
The EQUO logo should be scaled to 60% height of portrait logo. It should be aligned with the baseline of the paired logo, not sub copy.
The EQUO “Q” logo should be equal in height to other portrait logos.